Author: Larry Chandler

It should come as no surprise to anyone that we are a nation under siege by cyber warriors looking for another payday. All you have to do is read the news every day to learn about another big retailer, government agency or financial institution being...

It’s the goal of most, if not all, wineries to get onto a restaurant’s wine list. The reasons for this are fairly clear. It’s more prestigious to be on a list, especially if the restaurant is well regarded. Even if a winery can sell that...

Most wineries ask themselves the question, “Should I blog?”. Many answers are relevant. Yes to greater SEO. Yes to driving traffic to your website. Yes to getting attention on social media. But also yes because the more you blog the more you will understand how...

What do Macy’s, Best Buy, the Gap, and hundreds of other bricks & mortar and online retailers know that wineries don’t in regards to the costs and returns on customer email acquisition? Let's figure out the cost to acquire an email address and where you...

If you didn't read our previous blog Mobile Marketing: Why Wineries Need To Ride The Wave, you might want to start there. This is the continued conversation on how wineries can improve their efforts to optimize their marketing efforts for mobile. The empirical evidence put forth...

Mobile marketing comes to a winery near you. “Do as I say, not as I do” is a phrase one often hears from elders who wish to pass on their sage advice from lessons learned the hard way. Like other folks, we in the wine industry...

I love talking to wineries about their customers, and how they strive to keep them engaged from vintage to vintage. It can be a struggle. But when it comes to enhancing customer retention and loyalty, I am often asked the question “how much is too...

When I was asked by Mark Pope, founder of Bounty Hunter Wine, to join his new start up, Chatterbox Wine Marketing, his first request was to establish a company culture. Five years later as we expand our services and scale our company through Omnichannel development,...