Blog

It should come as no surprise to anyone that we are a nation under siege by cyber warriors looking for another payday. All you have to do is read the news every day to learn about another big retailer, government agency or financial institution being...

It’s the goal of most, if not all, wineries to get onto a restaurant’s wine list. The reasons for this are fairly clear. It’s more prestigious to be on a list, especially if the restaurant is well regarded. Even if a winery can sell that...

Most wineries ask themselves the question, “Should I blog?”. Many answers are relevant. Yes to greater SEO. Yes to driving traffic to your website. Yes to getting attention on social media. But also yes because the more you blog the more you will understand how...

Unfortunately, many wineries have allowed their customer database to become the digital equivalent to the physical junk drawer. Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, ...

An hour ago I was asked by a big shot winery CEO, “Why is Chatterbox’s email marketing so much better than what we are doing?” Flashes of light and sirens were going off simultaneously, proceeded by sweat and panic….then Lloyd Christmas from Dumb and Dumber...

“It’s never about the wine sale, it’s about the relationship. The sales will come”. This has always stuck with me and is something I have passed on in the past six years to every single new hire that comes onboard at Chatterbox. Guests are your...

My experience in the wine industry has seen many holiday winery promotions move wine like Santa’s Sleigh full of Christmas gifts, and some freeze up like Jack Frost’s breath.  Let me help your winery by highlighting some of the most effective ways I have seen...