Let’s start with what Wikipedia says about click-to-call:

“Click to call is a form of Web-based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real-time.”

In other words, its purpose is to cut through the clutter and resonate with the recipient to follow up on an important call to action.

That’s where Chatterbox comes in.

Chatterbox typically utilizes click to call emails to launch direct marketing campaigns that combine outbound and inbound sales components. The targeted emails result in high deliverability rates to consumer inboxes with a specific call to action to drive inbound calls and emails which, when combined with outbound telesales, results in significantly higher total wine sales from campaigns. The results are remarkable and allow the marketing efforts to reach the entire database of a winery, and promote reengagement and retention of even long lost customers. Simply put, it really works.