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Steven Smith

I have over 20 years of experience in both sales and marketing with a minor specialty in DTC. Currently I run Chatterbox Wine Marketing which is an agency that provides luxury wine brands with DTC sales and marketing support. Over the last two years, we've grown quickly adding inbound/customer service and HubSpot CRM practices to our already growing DTC sales engine.

Wine Clubs New Consumer Protection Legislation – What You Need To Know.

Leave a Comment / Wine Club, Chatterbox, Customer Service, Marketing / By

What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to …

Wine Clubs New Consumer Protection Legislation – What You Need To Know. Read More »

wine club, negative option, membership

From the CBX Sales Desk: An Interview With Morgan Hale

Leave a Comment / Outbound, Chatterbox, Sales / By

After receiving a crash course in wine sales through working with a local Wine & Spirits Distribution company as a head sales representative, I once again was ready for a change and was thrilled with the prospect of Chatterbox Wine Marketing. The idea of outbound sales may seem a little daunting at first, though by greeting customers with the same warmth, appreciation, and kindness as I’ve always strived to offer, I was pleasantly surprised how quickly I was able to adjust to this method of sales. We are given the tools, resources, and support to thrive and truly learn, improve on, and soon master our craft.

CBX Outbound Sales Agent, Morgan Hale

How To Use Your DTC Funnel To Increase Wine Sales

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To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer.

Tips from the Telesales Desk

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Chatterbox’s success with outbound has much to do with the breadth of calls we make – and how we make them. The “how” has never been as noticeable as a reason for our success – but, what we have found is the combination of personal touch + volume of calls leads to more authentic engagement and a higher ratio of calls back.

MAY OUTBOUND SALES UPDATE

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Year over year, May would mark the end of feverish Spring allocation and buying season. I use the analogy of being on a roller coasting ride and May is the end of the ride before you get off and go stand in line and wait for next October. Times are clearly different. What we are seeing is a decline in contact rate due to heightened levels of customer travel – but average order values are up 10-12%.

Outsourcing DTC Sales: Risk or Reward?

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When asked what Chatterbox does or about the benefits of outsourcing DTC sales, I’ve gotten it down to one floor of an elevator ride. Outbound.
We extend your brand past the 2D world of email and actually interact with your customers. Outbound leads to contact and contact leads to sales. The connection makes the sale more personal and is particularly effective with the luxury wine buying demographic. People want to talk about wine – plain and simple.

Benefits to outsourcing dtc sales
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