Decrease club attrition, increase retention rates, and gain more revenue. Now you can spend your time talking to customers, and building stronger relationships.

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Steven Smith

I have over 20 years of experience in both sales and marketing with a minor specialty in DTC. Currently I run Chatterbox Wine Marketing which is an agency that provides luxury wine brands with DTC sales and marketing support. Over the last two years, we've grown quickly adding inbound/customer service and HubSpot CRM practices to our already growing DTC sales engine.

private client sales benefits

10 Ways Chatterbox Private Client Sales Increase Sales

Leave a Comment / Sales, Customer Service, DTC, Non Club, Outbound /

Chatterbox private client sales team members can help wineries retain DTC wine club members by fostering personal connections, enhancing the member experience, driving engagement, building loyalty, and leveraging data insights. Through personalized engagement, customized offers, problem resolution, and educational outreach, outbound sales representatives can build long-lasting relationships with members, improve satisfaction, and encourage continued membership. Continue Reading 10 Ways Chatterbox Private Client Sales Increase Sales

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DTC Wine Sales: About Steven T. Smith II

Leave a Comment / Chatterbox, Marketing, Sales /

In 1999, Steven was working at Tra Vigne as an apprentice wine buyer under David Stevens. For nearly a decade prior, he’d lived in cities working for great chefs, but the wine bug set in hard and quick. That same year, Mark Pope hired him off of the floor to work in sales at Bounty Hunter Rare Wines – and the rest is history. Continue Reading DTC Wine Sales: About Steven T. Smith II

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wine club, negative option, membership

Wine Clubs New Consumer Protection Legislation – What You Need To Know.

Leave a Comment / Wine Club, Chatterbox, Customer Service, Marketing /

What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to… Continue Reading Wine Clubs New Consumer Protection Legislation – What You Need To Know.

Wine Clubs New Consumer Protection Legislation – What You Need To Know. Read More »

Run High Performing Outbound Campaign

How to Run A High Performing Outbound Campaign

Leave a Comment / Outbound, Customer Data, Non Club, Sales, Wine Club /

The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns. Continue Reading How to Run A High Performing Outbound Campaign

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CBX Outbound Sales Agent, Morgan Hale

From the CBX Sales Desk: An Interview With Morgan Hale

Leave a Comment / Outbound, Chatterbox, Sales /

After receiving a crash course in wine sales through working with a local Wine & Spirits Distribution company as a head sales representative, I once again was ready for a change and was thrilled with the prospect of Chatterbox Wine Marketing. The idea of outbound sales may seem a little daunting at first, though by greeting customers with the same warmth, appreciation, and kindness as I’ve always strived to offer, I was pleasantly surprised how quickly I was able to adjust to this method of sales. We are given the tools, resources, and support to thrive and truly learn, improve on, and soon master our craft. Continue Reading From the CBX Sales Desk: An Interview With Morgan Hale

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How To Use Your DTC Funnel To Increase Wine Sales

Leave a Comment / DTC, Chatterbox, Non Club, Outbound, Sales /

To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer. Continue Reading How To Use Your DTC Funnel To Increase Wine Sales

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7 Ways To Kick Start Your DTC Program in 2023

7 Ways To Kick Start Your 2023 DTC Campaign

Leave a Comment / DTC, CRM, Outbound, Sales, Social Media /

Some great ideas of how to set yourself and DTC program up for success in 2023. December was like a fantastic roller coaster ride. One minute they are checking your harness to make sure you don’t fly out – the next, you are upside down going hoarse from screaming “weeeee!” Continue Reading 7 Ways To Kick Start Your 2023 DTC Campaign

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