We’ve had so much change as an industry, that great questions are being asked that weren’t focused on before. Probably the most common I’m hearing is ‘how do we get more revenue from our non-club list?’ It’s precisely the type of question that you should
Lead scoring your wine club and non-club members (DTC) will enable your sales team to target the customers with the highest potential to purchase.
When I think about what we do – what drives us to sell wine, it comes from a place that’s like an itch that needs to be scratched. It’s not random nor is it ever based on luck. Success is achieved by diligently researching the customer, committing to outbound with vigor, and consistently updating the CRM.
When asked what Chatterbox does or about the benefits of outsourcing DTC sales, I’ve gotten it down to one floor of an elevator ride. Outbound.
We extend your brand past the 2D world of email and actually interact with your customers. Outbound leads to contact and contact leads to sales. The connection makes the sale more personal and is particularly effective with the luxury wine buying demographic. People want to talk about wine – plain and simple.
Dirty customer data is the silent killer of marketing campaigns. Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples.