DTC Sales and Marketing Advice for Wineries

How we put up huge DTC wine sales numbers every day. The two biggest questions we receive from prospective clients about DTC, “how do you generate the conversion rates and high average order values?”

The answer, an integrated marketing approach. We have empirical evidence proving that tying, email + telesales is the secret to driving huge DTC sales numbers.

Napa, CA: An investment group led by Third Leaf Partners has acquired the direct-to-consumer sales group, Chatterbox Wine Marketing.

Third Leaf Partners first worked with Chatterbox in 2018 and recognized its immediate impact DTC campaigns run by the Chatterbox team.

Lead scoring your wine club and non-club members (DTC) will enable your sales team to target the customers with the highest potential to purchase. 

When I think about what we do – what drives us to sell wine, it comes from a place that’s like an itch that needs to be scratched. It’s not random nor is it ever based on luck. Success is achieved by diligently researching the customer, committing ...

The sound of laughter coming through my closed door is loud, I had to get up and ask “what was so funny?” It’s lunchtime at Chatterbox – and most of our team is eating together. Last week we made the decision to all take the same lunch hour – “it’s good for morale”. Be careful what you wish for...

Dirty customer data is the silent killer of marketing campaigns.

Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples. I needed scissors, but when I pulled on the junk ...

An hour ago I was asked by a big shot winery CEO, “why is Chatterbox’s email marketing so much better than what we are doing?” Flashes of light and sirens were going off simultaneously, proceeded by sweat and panic….then Lloyd Christmas from Dumb and Dumber appeared in my head. I replied, “you are using rockets NASA launched to land on the moon and we are using Elon Musk’s Falcon 9 … they both ...

It’s 8:30AM on a Tuesday morning and from across the office Graham asks, “what are the subject lines?” He’s on fire this week with picking winning subject lines and I’ve been swinging and missing.

It’s the funniest part of our day as it get’s ‘real creative’ sometimes – quotes from Ricky Bobby seem to come up in every session. It’s also the most important work we do. The subject line is ...