Winery Customer Database or Digital Junk Drawer?

Dirty customer data is the silent killer of marketing campaigns.

Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples. I needed scissors, but when I pulled on the junk ...

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Based in Napa, CA and founded in 2009 – Chatterbox has been instrumental in accelerating direct to consumer wine sales conversions the old-fashioned way; over the phone.

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