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Run High Performing Outbound Campaign

How to Run A High Performing Outbound Campaign

The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.

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How To Use Your DTC Funnel To Increase Wine Sales

To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer.

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MAY OUTBOUND SALES UPDATE

Year over year, May would mark the end of feverish Spring allocation and buying season. I use the analogy of being on a roller coasting ride and May is the end of the ride before you get off and go stand in line and wait for next October. Times are clearly different. What we are seeing is a decline in contact rate due to heightened levels of customer travel – but average order values are up 10-12%.

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Tales from the Telesales Desk: Brittany Monk

I started working at Chatterbox in 2018 with a retail sales background and basic wine knowledge. I had never heard of telesales in general or Chatterbox specifically, but I was stoked when I got the call that I got the job! I wanted to dip my toes into the Wine Industry, and this was definitely the perfect place for me. Even if I wanted to be shy and hesitant, my new coworkers were enthusiastic in welcoming me to the family.

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