Category: Email Marketing

How To Improve Your Email Results With So Much Inbox Competition

Surprise. There are now 2.9 Billion email accounts on planet earth. And according to Radicati, 235 Billion emails sent per day. Of that 235 Billion, approximately 124.5B are being sent by businesses - just like yours. No matter how good you are, how strong the wine offer, the sheer competition for your customer's attention has ...

DTC Sales – 4 Things That Will Improve Your Conversion Rates

Aug 21, 2018
Customer Database, Direct To Consumer, Email Marketing, Telesales
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What we've learned in 9 years of DTC wine telesales is "people WANT to talk about wine". Even if you don't get them the first time, chances are, about 12 - 20% will call you back. Maintaining that connection is a sure way to maintain engagement - it's also the fastest way to sell more ...

Subject Line Optimization: How to Get Higher Open Rates

I wrote this post a few years back about subject line optimization. It still stands up. Although we've abandoned the digital marketing side of our business - email is still vital to the success of our telesales campaigns

Customer Database or Digital Junk Drawer

Mar 14, 2018
Customer Database, Direct To Consumer, Email Marketing
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Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples. I needed scissors, but when I ...

Winery Email Marketing: How to Shoot for the Stars

An hour ago I was asked by a big shot winery CEO, “why is Chatterbox’s email marketing so much better than what we are doing?” Flashes of light and sirens were going off simultaneously, proceeded by sweat and panic….then Lloyd Christmas from Dumb and Dumber appeared in my head. I replied, “you are using rockets NASA launched to land ...