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Telesales As A Service To Help Wine Clubs Manage Credit Card Declines and Email Bounces.
Chatterbox has launched TAAS – telesales as a service to provide wineries with an opportunity to have highly trained Chatterbox sales professionals recover declined credit cards or bounced emails.
Chatterbox works with the winery to create objectives and guidelines for success while handling the heavy lifting of calling declined credit card holders and researching bounced email addresses. The benefit to the winery is significant; no time spent away from the staff’s primary responsibilities. Chatterbox steps in, assumes the winery’s persona, and calls the lists.
Early results show that Chatterbox is reacquiring up to 35% of declined credit cards and 20-25% of bounced emails.
“Our team already specializes in this type of direct to consumer outreach”, says Steven T. Smith II, General Manager of Chatterbox Wine Marketing Services. “The winery has worked hard to acquire the customers. We are here to ensure they keep them. Extending the lifetime value of those folks is our goal. The ancillary benefit of talking to the customer ranges from anecdotal information, inquiries about visitation, and new wine sales”
TAAS can also be applied to event sales and DTC to wine club conversion campaigns, should the winery require. For more information about TAAS or Chatterbox Wine Marketing, please visit chatterboxwinemarketing.com.
Based in Napa, CA and founded in 2009 – Chatterbox has been instrumental in accelerating direct to consumer wine sales conversions the old-fashioned way; over the phone. Our model has evolved with the wine business as we offer luxury wine brands two options: performance and service-based campaigns. Performance-based marketing campaigns are instrumental in supporting wine releases and targeted direct to consumer sales campaigns. Service-based calling plans support wine club credit card recapture, bounced email customer updates, wine club conversion and live appends to update your CRM.
Read the Article on Wine Business