Integrated Marketing Campaign

OUTBOUND: AN INTEGRATED MARKETING APPROACH

In order to create the highest conversion rate possible, we combine your wine merchandising, with an announcement email followed by outreach by phone.

The cycle is a well-vetted method capable of elevating conversion rates by 3-5% and allowing us to nail your revenue goals.

Integrated Marketing Campaign

We Unify Email And Telesales To Increase Our Sales Results.We Unify Email And Telesales To Increase Our Sales Results.

Our strategy is to engage with email and convert with telesales. People want to talk about wine - warming the leads just allows us to maximize our time on the phone. Our model is simple. MQL X CONVERSION RATE X AOV = Forecast. We create a sales cycle with you focusing on the revenue and working backward from there. Your sales objectives will determine merchandising and messaging.
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Define Revenue Goals

We'll build a model to attack your revenue goals. Working in reverse allows us to create a campaign cycle and benchmark for success.

Messaging & Merchandising

We'll align our messaging around the merchandising to maximize the conversion rate potential before we ever get on the phone.

Analytically Speaking

What we learn is as valuable as what we gain. We hone our approach each campaign in efforts to increase AOV and conversion rates.

Our Sales Cycle. Built To Convert.Our Sales Cycle. Built To Convert.

We'll identify the sales opportunity with you and deliver serious returns on your campaign.
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Segment customer lists into QDTC, UNQDTC & Wine Club. Create a cadence and timeline for your outbound campaign.
Develop and receive approval on all customer-facing messaging. Scripts, emails and click to calls are all built in your voice.
Click to call, lead warming email sent to the customers - no linkage to your website. It's an announcement of the offer.
Outbound calls - follow the click to call launch in our sales cycle. Conversion rates spike due to the offer priming influence of the email.
About Chatterbox
I can’t speak highly enough about the services of Chatterbox Wine Marketing. From my first meeting to the end of our campaign, I felt like not only were our customers in good hands, but Handley Cellars as a whole was in good hands. They truly specialize in communications not only with the customer but the team at the winery. Our first campaign was a huge success and we look forward to working with the Chatterbox team to plan our next.
Travis Scott
VP of Sales, Handley Cellars
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