Our performance-based campaigns come with a caveat. In order to work together, we require your qualified list to exceed 500 names. A qualified customer is one that has purchased in the last 18 months and has spent a minimum of $500. We also recommend that our performance-based campaigns offer wines that will exceed the $600 average order value.
Service-based campaigns require a minimum of 500 names to call but have no other requisites. Your campaign will be evaluated and a per call fee will be agreed upon prior to calling. These campaigns are wine club declines, email reacquisition, reactivation and list hygiene. We recommend that every winery run a list hygiene/email reacquisition campaign annually.
We always need to start with an NDA to evaluate your data and offer protections for both parties involved. Then as we lock in our marketing campaigns for the year, we’ll develop a contract and preliminary scope of work.