AGENTS SUPPORTING YOUR DIRECT TO CONSUMER SALES CHANNEL
Hello, We Are Chatterbox Wine Marketing
---Based in Napa, CA and founded in 2009 – Chatterbox has been instrumental in accelerating direct to consumer wine sales conversions the old-fashioned way; over the phone. Our model has evolved with the wine business as we offer luxury wine brands two options: performance and service based campaigns.
Performance-based marketing campaigns are instrumental in supporting wine releases and targeted direct to consumer sales campaigns. Service based calling plans support wine club credit card recapture, bounced email customer updates, wine club conversion and live appends to update your CRM.
Chatterbox Methodology
Analyze Your Data
Our team will analyze your winery's database to create segments of qualified and unqualified data to determine your path to success.
Forecast
Our data analysis will render the breadth and duration of your campaign. The segments will influence merchandising and allow us to create a forecast and revenue predictability.
Onboard
Our campaign onboarding process has been streamlined - limiting your time away from other tasks you need to get done. Moreover, we offer a cloud based, fully encrypted file storage location for all of your sensitive information.
Campaign
Our sales team works with you to tailor the merchandise and messaging to your wine club or DTC clients. Upon completion, we provide a full analysis of your results.
PERFORMANCE-BASED CAMPAIGNS
We'll work with your customers - as you - to support your next big marketing initiative. Allocations, wine releases, holiday gifting or wine club follow up.
We’ll build an integrating marketing campaign in conjunction with your marketing team. Our team becomes immersed in your brand to call your entire qualified DTC database or wine club.
- Partnership: A dedicated team member(s) to your campaign
- Campaigns last a week to a month depending on the size of your lists.
- Control: All messaging, imagery, wine descriptions approved by your marketing team.
- Analysis: A complete review of analytics and anecdotal information obtained by your campaign.
- Revenue: Proceeds from the campaign are in your account nearly instantaneously.
Direct To Consumer Campaign DNA
Calling just converts more - plain and simple.
We know what we do and we do it well. We are specialized labor guaranteed to maximize sales to your wine club and direct to consumer database. A campaign with CBX is designed to drive sales and extend your engagement.
Kick Off
Lists are segmented and targeted for merchandise and messaging. An email launch kicks off the cycle.
100 Calls Per Day
Customers who do not answer receive a pre-approved, personalized voicemail
Incentives or Discounts?
Our preference is shipping incentives over discounts. Our group is trained to upsell your customer to reach mutually beneficial shipping thresholds.
Wine Sales
Our team calls your entire Wine Club & Qualified DTC lists with approved messaging and merchandise.
Campaign Recap
We review your campaign analytics to gain insights and enhance the next campaign's results.
SERVICE-BASED CAMPAIGNS
Most wineries aren't staffed to call declined cards or hard bounces, but calling adds up to very meaningful revenue. We can help.
Recapture your wine club declines and reinvigorate your database with a service-based calling campaign.
Bounced emails: On average, the bounced email databases we’ve analyzed had over 10,000 customers with a lifetime value of $72 – that’s $185,000 lost to bounced email addresses. Unless you call your list actively, you may never recapture those customers – until now.
Wine Club Credit Card Declines: We have an average credit card recapture rate of 22-25% for declined wine club customers, regaining thousands in otherwise lost revenue.
Wine Club Conversion: Upgrade your direct-to-consumer clients to wine club members using our experienced salespeople.
- Credit Card Declines: We will call your list of declined credit cards – average recapture = 22-25% of potentially lost revenue.
- Bounced Email: We’ll call you list of bounced email customers to acquire new contact information.
- Wine Club Conversion: Upgrade your direct to consumer clients to wine club members.
Find Out More
TestimonialsTestimonials
Don't Just Take Our Word For It
“I had been skeptical of course about what it was that Chatterbox did, how they did it, how expensive it might be; would it intrude on my customers’ privacy or their time? Would it dilute my own interface with them? Well – let me personally assure you that I am thrilled with the results. Not only is the Chatterbox staff now a part of our family, but their services are indispensable; they are sales channel I can count on. Their ability to represent our brand, sell our priorities, and tell our story is what I rely on several times a year now, and I’m glad every day. Call me if you want to hear it from me in person!”
Jim Silver
GM, Andersons Conn Valley Vineyards
Chatterbox won't just call your people; they'll nail your brand voice, delight your customers, sell a ton of wine and make it so easy that you'll worry it's a dream.
Ed Feuchuk
Farm Collective
Chatterbox reaches out to our customers to pamper them with attention. It frees my team up to focus on what we do best, grow and produce the best wine each vintage allows.
Suzanne Groth
Owner, Vice President of Sales
Chatterbox has been a game changer for our DTC sales. When the 2017 Napa fires wreaked economic havoc on our business in Q4, Chatterbox single-handedly salvaged our year
Ryan Hill
Proprietor, Hill Family Estates
I can’t speak highly enough about the services of Chatterbox Wine Marketing. From my first meeting to the end of our campaign, I felt like not only were our customers in good hands, but Handley Cellars as a whole was in good hands. They truly specialize in communications not only with the customer but the team at the winery. Our first campaign was a huge success and we look forward to working with the Chatterbox team to plan our next.
Travis Scott
VP of Sales, Handley Cellars
We couldn’t work as successfully without our ‘Boxter” and her adroit skills in communicating with our customers. The Boxters we’ve worked with exude profound professionalism and an uplifting demeanor when reaching out to our customers. Many of our faithful customers look forward to their calls; they add personality to our image. My wine hat is off to them.
Claus Janzen
Owner, Bacio Divino
The Direct to Consumer Marketing Channel for Wineries.
Chatterbox Insights & Blog
---DTC Sales – 4 Things That Will Improve Your Conversion Rates
What we've learned in 9 years of DTC wine telesales is "people WANT to talk about wine". Even if you don't get them the first time, chances are, about 12 ...
Subject Line Optimization: How to Get Higher Open Rates
I wrote this post a few years back about subject line optimization. It still stands up. Although we've abandoned the digital marketing side of our business - email is still ...
How To Crush Your Next DTC Campaign
The two biggest questions we receive from prospective clients about DTC, "how do you generate the conversion rates and high average order values?" The answer, an integrated marketing approach. We ...
Our Technology Stack
---
