In 1999, Steven was working at Tra Vigne as an apprentice wine buyer under David Stevens. For nearly a decade prior, he’d lived in cities working for great chefs, but the wine bug set in hard and quick. That same year, Mark Pope hired him off of the floor to work in sales at Bounty Hunter Rare Wines – and the rest is history. Continue Reading DTC Wine Sales: About Steven T. Smith II
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What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to… Continue Reading Wine Clubs New Consumer Protection Legislation – What You Need To Know.
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Chatterbox recommends matching email offers to storytelling emails that build the brand. We see many wine brands send offers only – giving up your single biggest super power. Continue Reading Direct To Consumer Email Marketing: The Ultimate Guide
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Some great ideas of how to set yourself and DTC program up for success in 2023. December was like a fantastic roller coaster ride. One minute they are checking your harness to make sure you don’t fly out – the next, you are upside down going hoarse from screaming “weeeee!” Continue Reading 7 Ways To Kick Start Your 2023 DTC Campaign
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The things we do for each and every campaign align with what you see in Internet Retailer 500 marketing. Your wine (if you will) is the payload in this equation, and our methodology the fuel. Continue Reading Winning Email Marketing Tips
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