The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.
Dirty customer data is the silent killer of marketing campaigns. Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples.