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Run High Performing Outbound Campaign

How to Run A High Performing Outbound Campaign

Leave a Comment / Outbound, Customer Data, Non Club, Sales, Wine Club /

The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.

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How To Use Your DTC Funnel To Increase Wine Sales

Leave a Comment / DTC, Chatterbox, Non Club, Outbound, Sales /

To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer.

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