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wine club, negative option, membership

Wine Clubs New Consumer Protection Legislation – What You Need To Know.

Leave a Comment / Wine Club, Chatterbox, Customer Service, Marketing /

What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to […]

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Run High Performing Outbound Campaign

How to Run A High Performing Outbound Campaign

Leave a Comment / Outbound, Customer Data, Non Club, Sales, Wine Club /

The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.

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