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wine club, negative option, membership

Wine Clubs New Consumer Protection Legislation – What You Need To Know.

What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to

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Run High Performing Outbound Campaign

How to Run A High Performing Outbound Campaign

The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.

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CBX Outbound Sales Agent, Morgan Hale

From the CBX Sales Desk: An Interview With Morgan Hale

After receiving a crash course in wine sales through working with a local Wine & Spirits Distribution company as a head sales representative, I once again was ready for a change and was thrilled with the prospect of Chatterbox Wine Marketing. The idea of outbound sales may seem a little daunting at first, though by greeting customers with the same warmth, appreciation, and kindness as I’ve always strived to offer, I was pleasantly surprised how quickly I was able to adjust to this method of sales. We are given the tools, resources, and support to thrive and truly learn, improve on, and soon master our craft.

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How To Use Your DTC Funnel To Increase Wine Sales

To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer.

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MAY OUTBOUND SALES UPDATE

Year over year, May would mark the end of feverish Spring allocation and buying season. I use the analogy of being on a roller coasting ride and May is the end of the ride before you get off and go stand in line and wait for next October. Times are clearly different. What we are seeing is a decline in contact rate due to heightened levels of customer travel – but average order values are up 10-12%.

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