Napa, CA: An investment group led by Third Leaf Partners has acquired the direct-to-consumer sales group, Chatterbox Wine Marketing.
Third Leaf Partners first worked with Chatterbox in 2018 and recognized its immediate impact DTC campaigns run by the Chatterbox team.
The two biggest questions we receive from prospective clients about DTC, “how do you generate the conversion rates and high average order values?”
We’ve had so much change as an industry, that great questions are being asked that weren’t focused on before. Probably the most common I’m hearing is ‘how do we get more revenue from our non-club list?’ It’s precisely the type of question that you should
The things we do for each and every campaign align with what you see in Internet Retailer 500 marketing. Your wine (if you will) is the payload in this equation, and our methodology the fuel.
Dirty customer data is the silent killer of marketing campaigns. Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples.