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Steven Smith

I have over 20 years of experience in both sales and marketing with a minor specialty in DTC. Currently I run Chatterbox Wine Marketing which is an agency that provides luxury wine brands with DTC sales and marketing support. Over the last two years, we've grown quickly adding inbound/customer service and HubSpot CRM practices to our already growing DTC sales engine.

MAY OUTBOUND SALES UPDATE

Year over year, May would mark the end of feverish Spring allocation and buying season. I use the analogy of being on a roller coasting ride and May is the end of the ride before you get off and go stand in line and wait for next October. Times are clearly different. What we are seeing is a decline in contact rate due to heightened levels of customer travel – but average order values are up 10-12%.

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Benefits to outsourcing dtc sales

Outsourcing DTC Sales: Risk or Reward?

When asked what Chatterbox does or about the benefits of outsourcing DTC sales, I’ve gotten it down to one floor of an elevator ride. Outbound.
We extend your brand past the 2D world of email and actually interact with your customers. Outbound leads to contact and contact leads to sales. The connection makes the sale more personal and is particularly effective with the luxury wine buying demographic. People want to talk about wine – plain and simple.

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Winery Customer Database or Digital Junk Drawer

Dirty customer data is the silent killer of marketing campaigns. Everybody has a breaking point. Mine was the week after Christmas when my 4-year-old son, high on gingerbread and fresh pine scent, needed a new toy opened up. Of course, it was one of those that comes packaged in its own SuperMax prison of zip-ties, packing tape, and staples.

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