Luxury account management is a specialized form of client or customer relationship management that is tailored to the unique needs and expectations of high-end or luxury clients.
Chatterbox Sales Style: Luxury Account Management Read More »
This is an old topic for us, “we aren’t comfortable with calling our customers”, yet, the results prove that all DTC brands should be calling their customers, as soon as possible.
Don’t Believe in Telesales For Your Winery? Read This Read More »
The word outbound is accurate in description of the action, but, the job we are performing is called account management. Customers visited the winery and purchased or joined – it’s not a cold call or overly intrusive way to sell wine. This webinar and article will share with you how we approach DTC sales and build high performing outbound campaigns.
How to Run A High Performing Outbound Campaign Read More »
After receiving a crash course in wine sales through working with a local Wine & Spirits Distribution company as a head sales representative, I once again was ready for a change and was thrilled with the prospect of Chatterbox Wine Marketing. The idea of outbound sales may seem a little daunting at first, though by greeting customers with the same warmth, appreciation, and kindness as I’ve always strived to offer, I was pleasantly surprised how quickly I was able to adjust to this method of sales. We are given the tools, resources, and support to thrive and truly learn, improve on, and soon master our craft.
From the CBX Sales Desk: An Interview With Morgan Hale Read More »
To find growth in your DTC program, you have the opportunity to examine the customer journey in order to segment your list on where they are in that journey. Once that list is defined, you now have a sales funnel that will allow you to have smaller strategies to move each level to the next. All the while extending lifetime value and the profitability of each customer.
How To Use Your DTC Funnel To Increase Wine Sales Read More »
Some great ideas of how to set yourself and DTC program up for success in 2023. December was like a fantastic roller coaster ride. One minute they are checking your harness to make sure you don’t fly out – the next, you are upside down going hoarse from screaming “weeeee!”
7 Ways To Kick Start Your 2023 DTC Campaign Read More »
Year over year, May would mark the end of feverish Spring allocation and buying season. I use the analogy of being on a roller coasting ride and May is the end of the ride before you get off and go stand in line and wait for next October. Times are clearly different. What we are seeing is a decline in contact rate due to heightened levels of customer travel – but average order values are up 10-12%.
MAY OUTBOUND SALES UPDATE Read More »
In 1999, Steven was working at Tra Vigne as an apprentice wine buyer under David Stevens. For nearly a decade prior, he’d lived in cities working for great chefs, but the wine bug set in hard and quick. That same year, Mark Pope hired him off of the floor to work in sales at Bounty Hunter Rare Wines – and the rest is history.
DTC Wine Sales: About Steven T. Smith II Read More »
What You Need To Know About Proposed Legislation To Offer Members More Transparency and a Click To Cancel Option. Wine Clubs, new legislation is being proposed to to help members of all subscription types, that leverage negative option marketing, by forcing businesses to be more transparent about their practices and easier for their customers to
Wine Clubs New Consumer Protection Legislation – What You Need To Know. Read More »
Chatterbox recommends matching email offers to storytelling emails that build the brand. We see many wine brands send offers only – giving up your single biggest super power.
Direct To Consumer Email Marketing: The Ultimate Guide Read More »
Chatterbox’s success with outbound has much to do with the breadth of calls we make – and how we make them. The “how” has never been as noticeable as a reason for our success – but, what we have found is the combination of personal touch + volume of calls leads to more authentic engagement and a higher ratio of calls back.
Tips from the Telesales Desk Read More »